What I Do As Social Media Director

In this post, I’m going to talk about how I was able to get a job during the pandemic. A really good job, at that! I’m now Social Media Director at Shutterstock.

I got the job using LinkedIn. A recruiter messaged me and we set up interviews and I was able to woo the powers that be, and get hired — all during the pandemic.

Over the past 10 years, I’ve worked at some pretty cool places. I started social media for Queen Latifah’s talk show, launched BuzzFeed’s Tasty, revived MTV’s “Cribs,” launched social media and a digital presence for “Tamron Hall,” and now I lead the social media team at Shutterstock.

In this blog — and don’t forget to watch the video above — you’ll learn how to get hired, what I do every day, and tips on developing a strategy.

HOW TO GET HIRED:

• Stalk companies you like

• Find out who the manager would be, and reach out to them!

• It might not even hurt to reach out to recruiters, it’s a job market right now… so take advantage of that!

FIRST 2-3 MONTHS:

• Learn all about the company

• Meet notable executives and c-suite

• Learn who does what!

• Establish a relationship with your team

THE DAY-TO-DAY WORK:

• Develop strategy for the company

  • Conduct a full audit of all channels

  • Perform a content assesment and learn what has performed well and what hasn’t

  • Determine follower counts and engagement rates

• Management (a large part of the role is managing people, agencies, etc)

  • Agency

    • Figure out what they should be doing

    • How to best work efficiently

    • How to collaborate

  • Manager-level employees

    • I have 2 reports a Sr. Social Media Manager and an intern

• Determining a persona for the company or find out if one has been established (you’ll need this to develop your strategy)

  • What are the buyer personas?

  • Who are the customers and what are their needs?

• Develop relationships with platforms

  • Most companies have reps you’ll need to meet them

• Develop content strategy

  • What content are you posting on different platforms?

  • Setting goals/KPIs

• Organize and set up accounts/consolidating

  • Figure out what’s necessary and set up new accounts that are needed

• Publishing and curating

  • Determine what content is needed to post and what cadence

  • Brainstorms/planning meetings/strategy meetings

• Engagement

  • Commenting on relevant posts

  • Customer complaints

• Analyzing content and how it performs

  • Trends

  • Report to executives

This is pretty much the nuts-and-bolts of what I do all day. But there are obviously things that come up that are not listed above.

It’s important to be a quick thinker and someone that cane move fast and think quick on their feet in this role. You should be able to manage a bunch of different projects, people, and initiatives all at one time.

I love what I do every day and it brings me great joy! I hope this was helpful to you, please if you have any questions don’t hesitate to email me!